The expanding patterns we have seen in Jordan offer a special chance to take advantage of the rising demand for both local experience tourism and aiding small companies, particularly those run by women who specialize in
fields like handicrafts and agriculture. First, the popularity of “experience tourism” shows how eager locals are to travel to distant parts of Jordan and partake in immersive activities. This offers the perfect setting for introducing these tourists to the local farmers, craftspeople, and labourers, enabling them to learn about their day-to-day activities firsthand. We can aid in the preservation of regional customs and cultures and provide visitors with an incredibly rewarding experience by facilitating these genuine connections.

Second, the increased consumer demand for locally produced goods enhances efforts to promote small enterprises, particularly those owned and operated by women. The benefits of boosting regional economies and empowering businesswomen are becoming more widely acknowledged. We may efficiently close the gap between the demand for distinctive, high-quality products and the skilled artisans and small business owners who make them by identifying and showcasing the great handicrafts and other locally made goods.

Serenity focuses on promoting traditional crafts and local products will serve as a means of preserving Jordan’s rich cultural heritage. As tourists witness the unique processes and traditions employed by the artisans, they wil develop a newfound appreciation for the local customs, art, and culture. This will incentivize locals to continue practicing and passing on their traditional skills to future generations.

Moreover, the increased recognition of local products will discourage the proliferation of mass-produced, standardized items, preserving the authenticity and uniqueness of Jordanian craftsmanship. By supporting local artisans, Serenity aims to safeguard the region’s cultural identity and foster a sense of pride and belonging among the local community.

As the participating SMEs witness a surge in demand for their products, their business growth will trigger a positive domino effect on the local economy. The increase in sales will lead to greater revenue generation,
enabling these businesses to expand their operations and create more job opportunities for the local workforce. With more people gainfully employed, the overall standard of living in Irbid will improve, leading to increased spending, higher savings, and an upswing in consumer confidence. Furthermore, Serenity will attract more investors and potential collaborators to the region, drawn by the flourishing artisanal industry and the potential for sustainable economic growth. The inflow of investments will stimulate other sectors of the economy, creating a ripple effect of prosperity throughout the region.